“X%”

Dismantling digital and analog absolutisms

July 19, 2025 in Madrid, Spain

Dismantling digital and analog absolutisms

“X%” is an exhibition that brings together seven artists whose practices strain the boundaries between the analog and the digital, rejecting the idea of technical, formal, or ontological purity. Rather than seeking rigid categorizations, the works operate in hybrid zones where manual gestures and algorithms, noise and code, materiality and virtuality coexist in a contaminated and inseparable way.

The exhibition marks the beginning of a new chapter for the gallery zardoz.club, which is now expanding its activities beyond the digital realm. With this shift, the gallery reaffirms its alignment with the most pressing debates in contemporary art: in a post-digital context, there is no room for absolute dichotomies. No work is “100% analog” or “100% digital,” as much of today’s artistic production is shaped by computational, affective, and material mediations.

“X%” proposes a critical reflection on the binaries that still structure parts of the artistic and technological imaginary, such as “natural versus artificial” or “human versus machine.” Instead, the exhibition offers a speculative field where these oppositions collapse, making room for practices that embrace the complexity and zones of indeterminacy within contemporary visual culture.

André Oliveira Cebola

André Oliveira Cebola (São Paulo, 1987) is a multidisciplinary artist based in São Paulo, whose practice spans generative art, video art, and interactive installations. His work combines programming and physical processes, using light as a central medium in a futuristic, ever-evolving poetic language.

ExOrbita (Catarina Lente & Nicolas Joos)

Catarina Lente (Lisbon, Portugal) and Nicolas Joos (Geneva, Switzerland) have formed the artistic duo ExOrbita since 2021, dedicated to exploring new natures and parallel organic realities through artificial intelligence, photography, and other hybrid techniques.

Elena Juárez

Elena Juárez (Palencia, Spain) is a visual and new media artist based in Madrid. Her work explores the transformation of physical and conceptual space through geometric compositions and abstract narratives, using generative graphics, interactive installations, and live audiovisual performance.

Novíssimo Edgar

Novíssimo Edgar (Guarulhos, 1993) is a poet, visual artist, composer, and performer. His work overflows with authenticity and freedom, spanning multiple media and fields of research focused on metalinguistics and transmedia. He lives and works between São Paulo and Rio de Janeiro.

Pablo Pérez Sanmartín

Pablo Pérez Sanmartín (A Coruña, 1980) develops his work from the imagery of advertising, film, fashion, and consumer aesthetics. His practice moves between design and art, combining contemporary visual languages with a poetic and conceptual perspective on youth and urban subcultures.